Dove “Does Good”

Dove continues its quest to change perceptions of beauty through their latest TV spot titled “Camera Shy.” The ad is a follow-up to the viral sensation, Real Beauty Sketches, and shows a mix of young girls, teens and adults hiding from the camera.  As an entertaining look at the reality of capturing women on film, the ad ends by asking, “When did you stop thinking you’re beautiful?” Dove continues to build equity through yet another flawless articulation of their brand, and it seems as though it’s only a matter of time before other beauty brands start sharing Dove’s “do good” approach.

Skype’s Attempt at Viral

Skype

Image courtesy of skypestaytogether.com | Artist: John Clang

Dove’s Real Beauty Sketches and K-mart’s shipping commercials are just two of the most recent online advertising campaigns that have gone viral. Skype is the newest company aiming to do the same with their “Stay Together” campaign. The effort is made up of three separate videos featuring individuals who have family members all over the world. A common thread throughout the three is a unique family portrait photo shoot thanks to Skype. Read more of this post

Dove’s Identity

image via eonline

“You are more beautiful than you think,” is the message behind Dove’s newest commercial as part of their Real Beauty campaign. Since its creation in 2004, the Real Beauty Campaign’s mission has been “to create a world where beauty is a source of confidence and not anxiety.” Most companies emphasize corporate social responsibility, and many act as sponsors or donors to various non-profit organizations, but Dove masters the art of good public relations by utilizing socially responsible efforts in a way that merely promotes brand identity. Read more of this post

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