What makes content go viral?

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Ellen DeGeneres’ selfie from #Oscars via ‏@TheEllenShow

Viral videos have become ingrained in our culture. With a new generation of digital natives born daily, it is safe to assume that this authentic and organic form of entertainment will only gain popularity. Most recently, Ellen DeGeneres’ incredible Oscar selfie “went viral” and is now the most retweeted image of all time (3.2 million and counting). But not everyone has such a stage and an opportunity like the Oscars to broadcast their goal of virality to the world. What is it that makes everyday content go viral? In his 2011 TED Talk, Kevin Alloca, a trends manager for YouTube, cited three specific criteria for viral video success: tastemakers, communities of participation and unexpectedness. Read more of this post

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