Flipping for Flipboard

Since its creation in 2010, Flipboard has been a mobile interface that integrates content from all over the Web. Users select their interests and their favorite publications, and can easily “flip” through the app to discover new content. News boards pull from worldwide sources ranging from The New York Times to The Guardian, a People Magazine board can keep users up to date with pop culture, and an entire board on Advertising features articles from AdWeek, Business Insider, and FastCompany, among others. Read more of this post

Dove “Does Good”

Dove continues its quest to change perceptions of beauty through their latest TV spot titled “Camera Shy.” The ad is a follow-up to the viral sensation, Real Beauty Sketches, and shows a mix of young girls, teens and adults hiding from the camera.  As an entertaining look at the reality of capturing women on film, the ad ends by asking, “When did you stop thinking you’re beautiful?” Dove continues to build equity through yet another flawless articulation of their brand, and it seems as though it’s only a matter of time before other beauty brands start sharing Dove’s “do good” approach.

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