Microsoft’s Identity Crisis

image via wikimedia

When it comes to product and store designs in the technology industry, Apple reigns king. Not only have Apple products revolutionized the way the world views technology, but their sleek, minimalist storefronts have changed the way the world views a shopping trip. Ever since the infamous “I’m a PC, I’m a Mac” commercials featuring the “cool” Apple guy conversing with a “square” PC user, Microsoft has been struggling to maintain market share.

From the Windows Phone, to the Surface Tablet, Microsoft has been trying to play catch-up with Apple. No example can truly illustrate this game of cat and mouse as well as Microsoft’s new store designs. Picture this, walking through the Mall of America in Minneapolis, Minnesota, you see an average Apple store, complete with a glass front, wooden tables, interactive displays, helpful sales associates, and a wall of accessories. You quickly glance across the hallway, and seem to be seeing double, until you notice the Microsoft sign. Read more of this post

Engagement in Real-Time

Social media provides the perfect window into the minds of customers and also serves as an ideal engagement platform. Twitter is especially suited for customer engagement and acts as a major source of news with hashtags giving users a quick look into what is happening around the world. When brands are able to combine engagement with real-time current events, conversations happen and brand equity rises along with them.

Real-time marketing has been a focus for brands ever since Oreo responded to this year’s Superbowl power outage with a tweet and supporting image reading, “Power out? No Problem. You can still dunk in the dark.” By capitalizing on such a prominent event, Oreo was able to achieve an astounding number of retweets, not to mention additional followers, leading to a greater awareness of “America’s Favorite Cookie.” Read more of this post

Native Advertising

Fashion magazines are notorious for filling their pages with more advertisements than content, but most consumers don’t seem to care. Why? Sometimes the promotions are so convincing that a reader would never know that it was a promotion at all, and that’s the point. Advertorials have been so successful in the realm of print that marketers have aimed to create the same effect for the digital spectrum, and they’re calling it Native Advertising. Read more of this post

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