Throw Me Back, Throw Me Back, Waayyyy Back!

Photo: Charles LeClaire, US Presswire

As I stroll through the aisles of the grocery store lately, I am noticing top brands such as Pepsi-Co., General Mills, and Frito-Lay have changed their packaging—they have gone nostalgic. Once the change in these more prevalent brands caught my attention, I began to notice the nostalgic designs popping up everywhere. It’s become a craze—everyone is going throwback. This revolution has me wondering why companies are doing this. Is it just the interest in the nostalgic design that entices consumers to buy more? Is it a fad? Or is it connected to a deeper psychological drive?

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