The benefits of LinkedIn for Connecting with Higher Education Alumni

Andy Shaindlin of just posted a great article regarding the use of social media, specifically LinkedIn and Twitter, by the Thunderbird School of Global Management to drive alumni engagement.
Although it is a widely held opinion that traditional print marketing tools are being supplanted by digital methods in the undergraduate recruitment communication flow, this growing and aggressive use of LinkedIn to connect with alumni via digital means is quickly gaining traction to re-engage the silent majority of alumni bases in colleges and universities nationwide. Read more of this post
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