The Social Media Puzzle

The question effects us all. How much time, man power and capital should be invested in social media campaigns?

Sure, Facebook creates a large fan base, but will that fan base follow through and drive interest in your product or establishment? Foursquare is a wonderful tool to drive foot traffic to your product or to your “brick & mortar store.” StumbleUpon is the fastest-growing social/search network rating site. YouTube is great for expanding your advertising dollar, if you can become viral. Twitter is ideal for following your favorite sports figure or celebrity, but does it really convey your brand message? And Google+, newly unleashed to the general public after beta testing on a limited user circle, is set to blow the top off of social media and networking. Read more of this post

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